Unnati, a B2B App, for ITC products, is an integrated state of the art digital platform that has been designed exclusively for members of the trade (Retailers, Wholesalers & Stockists) allowing them to browse and order products from local suppliers. The app is a free online self-ordering platform that allows users to place orders anytime anywhere as per their requirement enabling convenient ordering, easy product discovery and information on products and offers while delivering the best-in-class user experience.

App Features :*

Brand & Product Discoverability

• Unnati offers a comprehensive brand and category catalogue, complete with smart search functionalities allowing users to browse from a wide range of ITC’s Brands & Categories and source them from the local supplier.

Personalized Recommendations

• Enable users to make smarter purchasing decisions with Unnati's intelligent and personalized recommendations, including customized shopping baskets based on user ordering history.

One Click Orders

• Designed to enable users have a hassle-free shopping experience and can order directly from their readymade basket of items just through a single click as well as re-order from past orders using the re-order feature.

In App Notifications

• Designed to ensure users are up-to-date with all the latest launches and offers as well as status updates on orders placed.

Wild CoasterVernacular Language & Multi Platform Support

• Unnati offers multilingual support (10+ languages).

Information on Billing

• Users are able to check their past orders & billing information, savings, and can easily re-order from past orders, and have the option to cancel orders with Unnati.

Digital Payment Capabilities & Retail Finance

• The Unnati app allows members of the trade (Retailers, Wholesalers & Stockists) to directly apply for a loan and track the status of their application in real-time through Fintech partners and banks like FinAg, SBI and Axis Bank to name a few, subject to eligibility as and such other terms and conditions as may be determined by Finetch partners, allowing them access to working capital loans at competitive rates of interest as well as improve their stock availability. The app is also being augmented to support payment using UPI to allow users to pay online for their purchases from suppliers.

* The App features are illustrative. These are subject to change without prior notice. Use of the App and the features are subject to the Terms of Use.